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The Champions Kitchen exists for one very simple reason, to offer school children the chance to eat and drink healthier! We do this by offering them the markets healthiest products which most importantly taste fantastic so children can associate healthier choices with delicious tastes.

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The Champions Kitchen was founded by a family of 4 brothers who all had the good fortune to represent England at rugby across school boy and full international level. Exercise and healthy eating was absolutely at the heart of this and is now at the heart of The Champions Kitchen. We exist to offer young people healthier choices which taste fantastic.


We are by no means a sports supplement company. We are a company that believes in real food and healthier choices. Drinks and snacks which are the healthiest they can possibly be but taste awful scar young people and actually make it more likely they avoid healthy food because they will assume it tastes terrible. This is why we make sure that we offer healthier snacks which taste fantastic!

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We also believe in the power of education when it comes to food and healthy eating. This is why we invest in nutritionists and world class athletes visiting our schools to discuss the importance of diet and exercise with tomorrows Champions. 


One of the most important components in any supply chain is its sustainability. This is why we do our very best to stock recyclable products when and where we can, however, food safety is also of the utmost importance which means there are times when this must take priority.

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Champions Energy Juices

Created to mimic the popular energy drinks but with

ZERO nasties in them.

  • Nutritionally Powerful

  • Contain Superfruits

  • Caffeine Free

  • Zero Preservatives

  • Zero Sweeteners

  • 100% Recyclable


Revolution Waves

Revolution Waves is a great way to hydrate with added flavour and added vitamins and minerals.

  • Multivitamins include vitamins A, B, C, and D.

  • Electrolytes

  • Zero sugar

  • No caffeine


Water in a box

The purest spring water sourced from the Mendip Hills Acquifer in Somerset, England.

  • 100% Recyclable and recycled

  • Carbon neutral

  • FSC certified materials

  • Paperboard from trees is produced using renewable energy 

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A range of ready-to-drink Organic Sparkling Infusions infused with natural ingredients.

  • Organic certified

  • Vegan

  • Diary free

  • 100% recyclable

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Hi Fibre

​Hi Fibre is here to introduce meaningful nutrition to every day snacking.

  • High in fibre

  • Incredible taste on the go 

  • 100% recyclable

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The Wizards Magic

The Wizards Magic chocolate is for those with truly magical tastes...with incredible and unique health benefits.

  • 0% Sugar Range

  • Immunity Range - Infused with essential vitamins

  • Manuka Honey

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Perfectly Clear

​Northumbrian Spring water mixed with natural strong fruit flavours. 

  • Water with flavour

  • Zero sugar

  • 100% recyclable


The Champions Kitchen is a true family business that understands the power of exercise and a healthy diet. So much so the Simpson-Daniel family gave birth to 4 boys who all went on to play professional rugby and represent England across schoolboy and full international levels. This experience and core family values is at the very heart of The Champions Kitchen and its mission.

Charlie Simpson-Daniel

Managing Director

Charlie is an experienced entrepreneur who has founded a number of business to date which he has launched in the major retailers. At the age of 20 he founded the brand Kings Elite Snacks which is the UK's leading biltong and jerky brand today and is available in every major retailer. He also founded the soft drinks brand Revolution Waves which launched in Tesco and Asda in 2019. 

Charlie has strong experience in founding and launching brands which have risen to category captain status in every major retailer in the UK. He draws upon all of this experience and working closely with supermarket buyers and elite sports nutritionists is able to access the United Kingdoms best products and offer them to our schools customers at incredible prices. 

Charlie is blessed with the support of his fiance, father, three brothers, mother, godfather, godmother, mother in law, sister in law, brother in law, auntie and cousins who all work to make sure The Champions Kitchen can offer the very best service to its customers.

Rebecca Rowell

Marketing Director

Rebecca is a passionate individual who graduated from the University of York with a Business degree. Rebecca is a full time mum to hers and Charlie's son Alfie. She is one of the planets most loving mums and plays a key role in The Champions Kitchens mindset. Who better than a loving Mum and a picky 4 year old to help us taste test and approve the products we choose to stock! When Alfie sleeps she plays a key role in company outreach and marketing activities.

Roland Froebel

Technical Director

Roland is an industry leading expert whose time in the food industry includes roles at Mars, Goldenfry Foods, Greencore, Premier Foods, Sante Foods, Symingtons, Fox's Biscuits and Baxters Food Group. He has worked in Technical Director roles supplying brand and own label to Tesco, Sainsburys, Morrisons, Asda, Aldi, Lidl, CO-OP, Costco, Waitrose, Wh Smiths, Boots, B&M, Home Bargains and Poundland. 

Roland works tirelessly to ensure our partners meet the highest food safety standards and are deploying industry best practices throughout our supply chains. 

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The Champions Kitchen, Unit 2A Northminster Business Park, Upper Poppleton, York. YO26 6QU

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